Foodi is the new digital services platform created by Compass Group to better the in-unit experience of our guests. Account management and payment, restaurant information, weekly menus, click & collect, all services to help fully enjoy our catering services.
World's largest catering company, providing meals all over the world to hundreds of thousands of businesses, schools, hospitals, events..., present in over 45 countries, more than 600 000 strong, and yet, in many aspects, oblivious to the competitive world outside its high walls. In recent years, they have been winning over corporate clients, but loosing end users : customers, coming to their premises. The numbers weren't good and i was called in to help understand the issue and reverse the trend.
Foodi is a mobile platform of digital services that helps Compass Group France deliver a smoother and more innovative experience to all the guests on their premices. They can access all the services available around them, manage their account and digital wallet, order, buy and reserve from any of the restaurant or cafés.
The Foodi application was rapidly becoming the only identifiable brand fo customers, so we had to design a branding platform enabling us to communicate across channels.
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