Make it meaningful: Maximising the value of your content
Capitalize on low-hanging fruit to identify a ballpark value added matrix economically activity to beta test override the digital.
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First and formeost, I work to design the best possible experience for end users as they interact with the product. Why is it relevant to them, does it fit the constraints of their daily life, what motivates or frustrates them... These are questions that help us understand our audience, its aspirations and fears, and make for the right choices in product developpement.
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